Privacy Policy

Privacy Policy 

Last updated: 19.01.2026 

This Privacy Policy explains how IcelandBike.com (“we”, “us”, “our”) collects, uses, stores, and protects your personal data when you visit our website, make a booking, or communicate with us. We are committed to protecting your privacy and complying with applicable data protection laws, including the EU General Data Protection Regulation (GDPR). 

1. Who We Are 

Reykjavik Bike Tours ehf., kennitala 430125-1680, operates IcelandBike.com and is the data controller responsible for your personal data. Website: https://icelandbike.com 

Contact email: bike@icelandbike.com 

We are the data controller responsible for your personal data.

2. Personal Data We Collect 

We may collect and process the following types of personal data: 

• Name 

• Email address 

• Phone number 

• Billing and payment details (processed securely by thirdparty payment providers) 

• Booking details (tour date, number of participants, preferences) 

• Messages sent via contact forms or email 

3. How We Use Your Data 

We use your personal data for the following purposes: 

• To process and manage tour bookings and rentals 

• To communicate with you about your booking or inquiries 

• To process payments and prevent fraud 

• To improve our website and services 

• To comply with legal and regulatory obligations 

• To send important servicerelated information 

We do not sell your personal data. 

4. Legal Basis for Processing (GDPR) 

We process your personal data based on one or more of the following legal grounds: 

• Performance of a contract (e.g., fulfilling your booking) 

• Your consent (e.g., when you contact us) 

• Legal obligations 

• Legitimate business interests (e.g., improving our services) 

5. Sharing Your Data 

We may share your data only when necessary with: 

• Payment processors (such as credit card providers) 

• Booking and tour platforms (e.g., TripAdvisor / Viator, if applicable) 

• IT and website service providers 

• Legal or regulatory authorities when required by law 

All third parties are required to protect your data and use it only for specified purposes. 

6. Cookies and Analytics 

Our website uses cookies and similar technologies to ensure the website functions properly, manage bookings, and, with your consent, analyse website traffic and usage.

Necessary cookies are used without consent where required for the operation of the website. Analytics and other optional cookies are used only with your consent.

You can accept, reject, or change your cookie preferences at any time using our cookie consent settings. For more information about the cookies used on this website, please see our Cookie Policy.

7. Data Retention 

We retain personal data only for as long as necessary to: 

• Fulfill the purposes described in this policy 

• Meet legal, accounting, or regulatory requirements 

When data is no longer needed, it is securely deleted or anonymized. 

8. Data Security 

We take appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, misuse, or alteration. 

However, no method of transmission over the internet is 100% secure. 

9. Your Rights 

• Access your personal data 

• Request deletion of your data 

• Request data portability 

To exercise your rights, please contact us using the details below. 

10. International Data Transfers 

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. 

11. Contact Us Email: bike@icelandbike.com