Last updated 19.01.2026

Privacy policy

This Privacy Policy explains how IcelandBike.com (“we”, “us”, “our”) collects, uses, stores, and protects your personal data when you visit our website, make a booking, or communicate with us. We are committed to protecting your privacy and complying with applicable data protection laws, including the EU General Data Protection Regulation (GDPR).

We never sell your dataYour details are used only to run your booking and help you.
Only what we needName, contact and booking details. Payments go through secure third-party providers.
You’re in controlAsk us to access, delete or export your data.
01

Who we are

Reykjavik Bike Tours ehf., kennitala 430125-1680, operates IcelandBike.com and is the data controller responsible for your personal data.

02

Personal data we collect

We may collect and process the following types of personal data:

  • Name
  • Email address
  • Phone number
  • Billing and payment details (processed securely by third-party payment providers)
  • Booking details (tour date, number of participants, preferences)
  • Messages sent via contact forms or email
03

How we use your data

We use your personal data for the following purposes:

  • To process and manage tour bookings and rentals
  • To communicate with you about your booking or inquiries
  • To process payments and prevent fraud
  • To improve our website and services
  • To comply with legal and regulatory obligations
  • To send important service-related information

We do not sell your personal data.

04

Legal basis for processing (GDPR)

We process your personal data based on one or more of the following legal grounds:

  • Performance of a contract – e.g. fulfilling your booking
  • Your consent – e.g. when you contact us
  • Legal obligations
  • Legitimate business interests – e.g. improving our services
05

Sharing your data

We may share your data only when necessary with:

  • Payment processors (such as credit card providers)
  • Booking and tour platforms (e.g. TripAdvisor / Viator, if applicable)
  • IT and website service providers
  • Legal or regulatory authorities when required by law

All third parties are required to protect your data and use it only for specified purposes.

06

Cookies and analytics

Our website uses cookies and similar technologies to ensure the website functions properly, manage bookings, and, with your consent, analyse website traffic and usage.

Necessary cookies are used without consent where required for the operation of the website. Analytics and other optional cookies are used only with your consent.

You can accept, reject, or change your cookie preferences at any time using our cookie consent settings. For more information about the cookies used on this website, please see our Cookie Policy.

07

Data retention

We retain personal data only for as long as necessary to:

  • Fulfil the purposes described in this policy
  • Meet legal, accounting, or regulatory requirements

When data is no longer needed, it is securely deleted or anonymised.

08

Data security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, or alteration.

However, no method of transmission over the internet is 100% secure.

09

Your rights

You have the right to:

  • Access your personal data
  • Request deletion of your data
  • Request data portability

To exercise your rights, please contact us at bike@icelandbike.com.

10

Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

11

Contact us

Email: bike@icelandbike.com

By using IcelandBike.com, you acknowledge that you have read and understood this Privacy Policy.

Questions about your data?Write to us and we’ll get back to you.
bike@icelandbike.com